Under DJ Tira's visionary leadership, Afrotainment has become synonymous with high-energy, authentic South African music. The label's roster boasts a dynamic mix of artists who have consistently produced chart-topping hits, contributing to the global popularity of Gqom and other local sounds.

Afrotainment's influence extends beyond music production. The label is also heavily involved in event management, with DJ Tira playing a key role in organizing some of South Africa's most iconic music events, including the annual Fact Durban Rocks concert. This event has become a staple of the South African entertainment calendar, attracting thousands of fans and showcasing the best of local talent.

With a reputation for excellence and a deep connection to its cultural roots, Afrotainment continues to lead the way in the South African music industry, driving innovation and setting trends that resonate both locally and internationally.